The city of Sint-Niklaas (BE) has a lot of urban things going on lately.
An excellent example is the brand new StreetArt Map, guiding you from the one work of art to the other.
A brainstorm session with Melvin Vanderstylen (Pretty Fly) lead us quickly from a vague idea to this wonderful result.
We wanted to give this video the right “urban” feel, so iRRi picked up the drumsticks and created this “breakbeat” type of track,
accompanied by Beatbox Champion Footbox G.
No audio was recorded during the video shoot, so iRRi also took care of the Sound Design.
Hotel Hungaria wanted to create a new sound for everything Quick-Step.
For this TV commercial we really went back and forth to make the music match the images.
At iRRi, we also took care of the sound design, voice over recordings and mixing of all different language versions.
Next to this commercial, we also made jingles and three variations of music to be used in communications of the different branches Quick-Step is active in.
Dieter Decostere (Director) about this partnership:
Working with Seppe was an absolute delight. He immediately understood the kind of soundtrack we required for our TV-commercial. After a nice chat he provided us quickly with a music track that complemented the images and truly lifted them. Always open for feedback he added sound effects, ADR and perfectly fitting voices to bring our film to a next level. From a directors point of view, his cozy studio is an inspiring and internationally orientated place to both work with voice actors and finetune the whole APP.
Seppe is perfectly equipped to tailor his work to the needs of each individual client or project. Versatile, dedicated, vibrant, experienced and unique in his sympathetic approach. I would recommend working with Seppe to any professional.
We’ve teamed up with TBWA Belgium to create this beautiful, dynamic video. At iRRi, we took care of the music part. This campaign aired on all major Belgian TV stations and had a lot of online buzz too.
Mieke Vandewalle (Head TV & RADIO PRODUCTION TBWA Belgium) about this partnership:
Our collaboration was a great success. We had to move quickly and in half a day you put together a fantastic demo, which served as the basis for the soundtrack of our Telenet commercial.
Thank you for the pleasant cooperation and above all that we can always count on you!
For this hilarious promotional video (released in 2019), iRRi divided the music in three different parts: Intro – Comedy – Reveal.
Although these three music parts have a completely different style, they fit very well and do a perfect job emphasizing what’s going on in the video.